Hopefully you have noticed how much destination sites like Netflix and Amazon have raised the stakes for seamless and easy use digital interactions. We the response, businesses across all types of industries are scrambling to modernize their customer experiences to meet these expectations for a more demanding buyers. Today’s extremely-savvy customers expect nothing less than right now, anytime, anywhere access to a brand, on any and all devices, without friction as they move across different channels. That’s a  very tall order – and there is no surprise that experience transformation is the No. 1 and most important priority, according to a new IDG/Cognizant survey.