We expect consumer and legislative pressure to increase scrutiny on how large platforms such as Facebook and Google protect consumer data and privacy. If they don’t start asking customers to opt-in (rather than opt-out) for use of their data for advertising and other purposes, he suggests that they will face “an uphill battle given the impact this would have on their business model. As a business owner with a website, we realize you do not always have time to keep up on the ever changing web issues.